Dubbed a “spiritual successor” to Cloverfield by Executive Producer J.J. Abrams, 10 Cloverfield Lane takes place in the same universe as that shaky-cam monster movie and will be released in theaters on March 11th. Also like the original, Bad Robot and Paramount are utilizing the same Mystery Box style tactics for the viral marketing of the film including an augmented realty game (ARG). So to best prepare yourself for the impending release of 10 Cloverfield Lane, here are the five things you need to know!
1. Codename Valencia
In an interview with Entertainment Weekly, J.J. Abrams describes the process of acquiring 10 Cloverfield Lane, which came from a script originally titled Valencia, “It was a very powerful Twilight Zone idea… there were so many elements that felt like the DNA of this story were of the same place that Cloverfield was born out of.” So keep this in mind when entering the theater. It’s a whole new cast and it will not be the same aesthetic as the original, but 10 Cloverfield Lane will continue with the themes the namesake film touched on.
2. Of Monsters And Men
In the same Entertainment Weekly interview, J.J. Abrams states that “There is a monster in this movie. It’s not the monster you expect, but there is a monster.” He continues, saying that he hopes audiences will “will be satisfied by wanting to see something that is not of this natural Earth.” So maybe it’s not the exact same kaiju like in the original, but I definitely heard some kind of roar during the Super Bowl spot…
3. Employee Of The Month
The Tagruato corporation has ties to the original Cloverfield film. Slusho, the mysterious slushee drink that has appeared in many J.J. Abrams projects, is a subsidiary of Tagrauto and is the company that Rob Hawkins (the protagonist of Cloverfield) would have worked for in Japan until the attacks in New York City happened. That parent company also owns Bold Futura and named John Goodman’s character, Howard Stambler, employee of the month, saying that “This month, Howard’s drive, commitment and refusal to accept easy answers resulted in a significant breakthrough diagnosing transmission complications with two of our governmental clients’ orbiting satellites.” In the trailers Stambler looks haggard, but wild-eyed and alert. Why? What is he hiding?
4. Text Adventure Alert
Stealthy internet sleuthers have discovered a simulation game made by John Goodman’s character over at a seemingly innocuous website ‘Fun And Pretty Things.’ It seems like he has been a prepping for the apocalypse for a while and has created survival simulation game like old text adventures for his daughter Megan to play so she’s ready for any kind of attack. One savvy person who lasted 1000 days in game received coordinates to a bag in Chicago containing a burner cellphone with a message for Megan from Goodman himself!
5. Swamp Pop, You Can’t Drink Just Four!
Another drink in the Cloverfield universe is Swamp Pop, which can be seen at various times throughout the 10 Cloverfield Lane trailers. You can actually buy most of the flavors for yourself, but if you are trying to prep like Howard Stambler, you’re out of luck. Their special long-term shelter supply filled with “A 15 year ration of assorted flavors, specially packaged for extended periods of dry storage—for when there doesn’t seem to be anyone around” is sold out, available by special request only. Maybe Stambler’s responsible for nabbing the final stock?
Bonus: A Third Cloverfield On The Way?
In a final tidbit in the Entertainment Weekly interview, J.J. Abrams notes with some frankness about the future of this potential franchise saying, “I think that would be presumptuous because we’re talking about this movie and comparing it to Cloverfield, but I would be lying if I didn’t say there was something else that, if we’re lucky enough to do it, could be really cool that connects some stories.” What could that story possibly be? We’ll have to go check out 10 Cloverfield Lane on March 11th to find out!
So tell us if you’ve been playing along with 10 Cloverfield Lane’s ARG! Have you found any new clues to the story? Sound off in the comments below!