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DC’s Big Marketing Move: The Girls Win!

DC’s Big Marketing Move: The Girls Win!

DC Comics recently announced that they were starting up a brand new marketing campaign geared toward young girls. DC Entertainment President Diane Nelson said in a statement, “I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” In a partnership move with Mattel and Warner Brothers that will bring Batgirl, Supergirl, Harley Quinn, Poison Ivy, Wonder Woman, and so many other empowering female characters to the hands of female youth, DC has taken a firm stance in broadening their fan base and their inspiration. Leaving money and diversity aside, the move, which should be considered groundbreaking, is a step in the right direction when it comes to breaking down gender stereotypes and expectations in modern youth culture. It’s been a long time coming. Many comic book companies and toy sellers have attempted to bring the world of superheroes to the forefront of female youth, but this just might be the biggest step so far.DC superhero girls

Why do little girls need superheroes? The answer isn’t so much as important as the fact that we even have to ask. Why should anyone tell a young girl that she can’t play with action figures? Why should little girls not get the opportunity to fantasize about being a super-powered, Wonder Woman? Little boys have always had the opportunity, whether they were interested or not. The fact is that up until now, little girls have had a fairly limited selection when it comes to entertainment. Now, finally, girls have a brand new toy line, books, clothing, and entertainment, talking to them in a new and empowering way. Don’t get us wrong. If a girl wants to forego superpowers for the more traditional Barbie doll, that is perfectly fine. But by giving young girls the opportunity to make their own decisions, choose their own interests, and open doors to new and exciting opportunities, we can change the thinking of the masses.

From this writer’s male perspective, it’s a great move for both DC and the youth of the world. Think about it. We live in an era where female-empowerment and gender equality is at the top of the to-do list. And yet…there are so many areas of improvement. If we can tackle gender issues at a young age, we can better shape the future of the world. It would be a shame if we were to limit today’s youth from tomorrows opportunities, as many of our forefathers have done before. Let’s applaud DC and their integration of their new, female product line. Another step in the right direction! Now, let’s see if Disney can work on marketing Princes and Princesses to little boys…

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